Bradley Lambert

Group Managing Director

Bradley Lambert is the Founder and Group Managing Director of First Choice Nursing Group, one of the UK’s fastest-growing healthcare staffing and care solutions providers. With over a decade of experience in the health and social care sector, Bradley has built a reputation for creating safe, reliable and high-quality care services that genuinely put people first.

Having established First Choice Nursing as a trusted national provider supporting care homes, nursing homes, and healthcare organisations across the UK, Bradley identified a growing need for more personalised, clinically robust, and consistent care for individuals with complex needs. This led to the creation of First Choice Healthcare, a specialist service designed to bridge the gap between traditional homecare and clinical care delivery.

Bradley’s approach is rooted in strong governance, compliance, and outcomes-focused care. He has overseen the development of dedicated clinical frameworks, specialist nurse-led oversight, and a carefully selected workforce trained to support individuals with complex physical, neurological, and long-term conditions in their own homes.

As a founder-led organisation, First Choice Healthcare benefits from the scale, infrastructure, and quality assurance of the wider First Choice Group, while maintaining the personal, hands-on approach required for truly exceptional complex care. Bradley remains actively involved in the strategic direction and quality of the service, ensuring that every package of care reflects the values on which the group was built: safety, dignity, consistency, and compassion.

Jennifer Fynn

Registered Manager

Jennifer Fynn is a highly experienced Complex Care Registered Manager with over 27 years’ experience delivering and leading specialist care services for adults and children with complex, clinical and long term conditions. Her career spans domiciliary care, community based complex care, mental health services and residential care, with a strong focus on delivering safe, person centred, clinically robust support in the community.

Jennifer has extensive experience overseeing complex care packages involving long term conditions, neurological needs, mental health, and clinical interventions. She has led multidisciplinary teams supporting individuals with high acuity needs, ensuring care is delivered safely, compassionately and in line with best practice, clinical guidance and regulatory standards.

In her current role as a Registered Manager, Jennifer is responsible for the delivery of large scale complex care services, overseeing thousands of care hours each week. Her role includes clinical governance, safeguarding, quality assurance, risk management, care planning, and ensuring full compliance with CQC requirements. She works closely with families, commissioners, healthcare professionals and external agencies to ensure continuity of care and positive outcomes for service users.

Jennifer has a proven track record of service improvement within complex care environments, including supporting underperforming services to improve quality, stability and staff confidence. She brings a calm, resilient and solution focused leadership style, particularly within high pressure clinical and safeguarding situations.

Her background also includes senior regional and operational roles, where she supported registered managers, led workforce development, and contributed to the growth and sustainability of complex care services. Jennifer is passionate about developing skilled care teams, promoting clinical excellence, and ensuring individuals with complex needs can live safely and with dignity in their own homes.

Tristan Luke Felaar

Business Development

Tristan Luke Felaar is a results driven Business Development professional with over seven years of experience spanning healthcare recruitment, complex care acquisition, B2B sales, and compliance management. He has a strong track record of building trusted relationships, driving strategic growth, and securing high value healthcare packages within UK local authority and NHS frameworks.

In his previous roles, Tristan has lead business development initiatives focused on positioning care providers as trusted partners across adult disability, CAMHS, and complex care services. He has successfully secured complex, high risk care packages, working closely with operational leaders to deliver tailored solutions that meet both clinical and commissioning requirements.

Tristan brings extensive experience in consultative selling, stakeholder engagement, and remote business development, combining structured outreach with data driven strategies to generate sustainable growth. His background also includes healthcare compliance and recruitment, giving him a well rounded understanding of regulatory requirements, workforce standards, and service delivery expectations within the UK healthcare sector.

Known for his consistency, quality of work, and strong communication skills, Tristan has received multiple performance awards recognising his impact and professionalism. He is passionate about building long term partnerships, supporting service expansion, and contributing to organisations that prioritise quality, compliance, and person centred care.

The Senior Management Team

Bradley Lambert

Group Managing Director

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Jennifer Fynn

Registered Manager

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Tristan Luke Felaar

Business Development

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